TradeTracker - Affiliate Marketing Platform At TradeTracker, I led the key role of shaping nexus design system for web, tablet, mobile and watch as part of building the completely new 0→1 platform. I designed intuitive, user-centered experiences for,advertisers, and publishers, and contributed to implementing AI capabilities to improve efficiency and product experience. We have transformed the entire product experience, streamlining dashboards, discovery, analytics, campaign setup, communication systems, and planning tools to deliver a more intuitive and efficient platform. Key highlights: Contributed to building a robust design system that streamlined workflows and boosted collaboration. Designed seamless interfaces for web and mobile, aligning user needs with business goals. Conducted research and testing to refine designs and enhance user experience. This experience reinforced the power of cohesive design systems in driving efficiency and consistency across digital products.