Process

Discover

Define

Ideate

Design
Age
Challenges
UnderUnderstanding how to track her affiliate links and see what's actually earning income.
Balancing time between creating content, monetization, managing vlog, blog and keeping up with family.
Main Goals
Find a platform that simplifies affiliate marketing management.
Help others to save money and find the best deals on travel tech products.
Find an affiliate marketing platform that's easy to use, even for beginners.
Tasks
Join suitable programs for youngsters. Sign up for programs and get approval from the advertiser.
Payout Process Affiliate Earnings
Industry Expertide
Travel
Tech
Gadgets
Lifestyle
Fashion
About
Finan, a travel vlogger who loves exploring hidden things around the world. He's all about epic adventures and experiencing different cultures firsthand. Through his videos, Finan shares unique travel experiences and inspires young adventurers to discover amazing places they've never seen before
Finan Muhd

Age
30
Location
Dubai, UAE
Job Title
Vlogger
Status
Married
Challenges
Finding time to research and promote affiliate products alongside other commitments
relies on social media promotion only
Creating marketing materials (banners, text links) for promotions
Main Goals
Generate additional income by promoting products through social media channels.
Streamline workflow for managing multiple products to affiliate
Find easy-to-promote products with high commission rates.
Tasks
Performance tracking for earnings, clicks, conversions, and other things through the dashboard.
Discover relevant products and affliations based on the content
Focuses on popular brands: Prioritizes well-known brands with established track records
About
Fasna jaleel is a graduated computer science engineer who is passionate about vlogging and writing blogs based on daily lifestyle.From relatable vlogs to informative blogs, Fasna shares her passion for fashion, beauty, and productivity hacks. Expect honest reviews, transparency, and a supportive community
Industry Expertise
Fashion
Beauty
Skin Care
Art
Decor
Fasna Jaleel

Age
30
Job Title
Influencer
Status
Married
Location
Dubai, UAE
Define Phase - User Persona
Empathy Map- Fasna Jaleel
This process was done to define the target audience with more clarity, as well as illustrate their needs and actions. Empathy mapping helped me gain perspective on their thoughts and feelings. The data in the empathy map are based on insights from user interviews.
I'm not sure why my conversion rates are so low
I'm worried about promoting products that my
audience won't trust
I wish there is a need of an easier way to find relevant affiliate programs
I don't have a huge followers yet. Will anyone be interested in my affiliate links
Says
👩🦳
Thinks
What are the commission rates and payout terms?
Is this affliate secure and trustworthy?
How can I find quality affiliate programs that is
suitable with my audience?
What kind of affiliate products are best for beginners like me?
What are the commission rates and payout terms?
Spends a lot of time researching affiliate things
Following and analysing popular influencers who use affiliate marketing
What kind of affiliate products are best for beginners like me?
Hope about the potential to earn money from
their passion.
Disappointed by low conversion and earnings
Frustrated by not seeing good results initially as expectation.
Does
Feels
Ideate Phase - User Flow
Wireframe
Wireframe

UX Case Study
UX Case Study
ReferEdge
ReferEdge
ReferEdge is an affiliate marketing platform that connects advertisers with publishers to maximize sales and revenue. The platform caters to a diverse audience, including advertisers, publishers, and agencies, providing powerful tools for tracking, optimizing, and scaling performance-based marketing campaigns.
Problem Statement
Finding the right affiliate programs can be a struggle! Publishers spend hours searching through endless options, unsure which programs resonate with their audience and offer the best earning potential.
Limited access to performance data makes it difficult to optimize campaigns, and managing programs across various platforms creates a fragmented and time-consuming experience.

Journey Map

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